7th August 2018
The Luxury fashion brand, which keeps its styling along with the comfort.
From Fashion to Hotels and furniture to chocolates, the company ventures in all. A small fashion company founded in 1975 by Giorgio Armani is now one of the biggest names in the fashion domains. A high-end fashion company which is worn by the biggest celebrities and business tycoons has six sub domains in fashion and conducts a Haute Culture Fashion Show every year.
Giorgio Armani is a high-end label specializing in men’s and women’s ready to wear, accessories, glasses, cosmetics and perfumes. Its products are only available in Giorgio Armani boutiques and select high-end clothing stores. The logo is a curved "G" completing a curved "A", forming a circle.
Emporio Armani is the second brand of the Armani family. It features ready-to-wear and runway collections and also focuses on trends and modern traits. Emporio Armani and Giorgio Armani are the only ready-to-wear brands designed by Giorgio Armani himself. Many famous celebrities including Cristiano Ronaldo, Megan Fox, Rihanna have endorsed for the brand.
HAUTE PRIVĒ is the fashion show conducted every year by Giorgio Armani where new collections are showcased by the models. The festival showcases the absolute essence of luxury and perfection. The fashion show is piloted every Fall Winter.
Armani Jeans is a circulation line collection of denim- related clothing, created in 1981, by Giorgio Armani. Armani Jeans is mainly sold in the clothing showrooms, although there are many freestanding Armani jeans stores in the world. Brazilian midfielder KAKA, was signed to endorse the jeans.
A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and it is known for its occasionally proactive ad campaigns. It is inspired by street-chic culture and dance music. Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.
Giorgio Armani also designs products specifically made for babies, toddlers and teenagers up to sixteen years old. Therefore, a new label was introduced by the name ARMANI JUNIOR with a separate label within the product line entitled ARMANI BABY. The Armani Junior brand was introduced in 1979.