BASHING THE HIGHLINE GROUNDS: COACH ANNOUNCES NEW RANGE OF MENS COLOGNE

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onned with the best ‘Coach’s’ gear for the evening in New York, the much awaited Coach party bashed the highline grounds on 6th June, Tuesday. The party’s star-studded guest list included Chloe Moretz, Rowan Blanchard, Sasha Lane, Hari Nef, and James Franco. Franco and Moretz who are the faces of the Coach’s men’s and women’s fragrances,were seen stopping by for the soiree. But the surprising part was that they carried the horse-print Coach gear in abundance.

There was a personalized element that could be seen in the workshop that was set up in one corner, where guests could pick out leather Coach key chains customized with their initials on-site which was a special innovation by the creative director of the brand Stuart Vevers’s who believes in personalisation .

Guests such as Hari Nef, Sasha Lane, and Chloe Wise were enraptured to a tropical paradise by the ever popular flower crown–making stands and snow cones carved from a single block of ice. After filling up on made-to-order sliders and spiking milkshake shots which were the attention seeker of the event, revelers took turns in the Coach photo booth, which had been set with a topiary backdrop in the shape of the new men’s fragrance bottle and completed with the dramatic effect of smoke emitting from the top.

The brand held this party for the announcement of their new product line, which is the men’s cologne. These fragrances in the beginning were made in collaboration with perfumers like Anne Flipo, Bruno Jovanovic, Honorine Blanc, Juliette Karagueuzoglou, Nathalie Gracia-Cetto, Sonia Constant, Firmenich and Celine Barel, but today they are offered in conjunction with Estee Lauder Companies. James Franco the 39-year-old famous actor was announced as the new face of Coach‘s upcoming cologne. Coach for Men, set to debut this fall.