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CARTIER IN MOTION: EXHIBITION OF THE EXCLUSIVES

The Design Museum being the world’s leading museums devotes itself to architecture and design, with its work encompasses all elements of design, including fashion, product and graphic design.

15 June 2017

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CARTIER IN MOTION: EXHIBITION OF THE EXCLUSIVES

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he Design Museum being the world’s leading museums devotes itself to architecture and design, with its work encompasses all elements of design, including fashion, product and graphic design. The museum has displayed everything from an AK-47 to high heels designed by Christian Louboutin. It has staged over 100 exhibitions, welcomed over five million visitors and showcased the work of some of the world’s most celebrated designers and architects.

No other luxury brand has managed its heritage with quite the same erudition and style as Cartier. Exhibition with a much more personal flavour that Cartier would impart as they focus on the characters and cultural shifts that excite attentions. Curated by Lord Norman Foster, his exhibition explores the creativity of Cartier and design. The Cartier exhibition explores the myriad changes in society at the turn of the twentieth century, through the prism of Louis Cartier’s involvement with the design pioneers of the age, including the renowned aviator Alberto Santos-Dumont – for whom he designed one of the world’s first wristwatches – and noted engineer, Gustave Eiffel. It illustrates a time where, upheavals in art, architecture, travel and lifestyles, traces of a new world could be seen.

Watch enthusiasts often make the connection between wristwatches and cars, but as the London exhibition reminds us this week, the link between wristwatches and aviation is very little but as strong as any. With the story of Cartier watchmaking and the invention of the modern wristwatch, Cartier in Motion also explores the change in society at the turn of the 20th century.

The exhibition doesn’t exactly dispel the notion that Cartier is the first-and-foremost maker of fine watches and jewellery, and nor does it aim to be one amongst them, but it does cast fresh light on the broad scope and talents of the most important characters in its illustrious history, and on how their influence continues to steer the company’s current crop of creatives.

Traversing through themes like the evolution of Paris art and its influence on Cartier shapes, Louis Cartier’s connections with Santos-Dumont and other pioneers of the age ,the birth of the modern wristwatch, the everyday and sophisticated accessories designed to cater to a glamorous interwar lifestyle and the evolution of Cartier watch designs Cartier craftsmanship, with a focus on mystery clocks and skeleton movements, the cartier exhibition gives its past and craftsmanship to the world.

Inspired by the bird’s eye view of the Allied tanks that kept Paris safe during the First World War, the Tank has become a staple of all serious watch collections, and is recognised as a defining moment in the history of watchmaking. The Design Museum has both a Santos and a Tank watch in its permanent collection as a souvenir of the history.
 



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