12th October 2018 | Buenos Aires, Argentina
The trend of stepping in the Asian Fashion Market is on hit and the news is La Martina also joins the league.
The news of Polo Ralph Lauren stepping in the Indian market with its Fall/Winter 2018-19 collection was not off the talk when we came to know that Argentina based luxury fashion brand, La Martina opens up its physical store in the country's capital. The maiden store of the brand is located in DLF Emporio, Delhi. The store brings its Fall/Winter 2018-19 range and we just can’t stop applauding it. The margin between work and leisure, prototype and sporty, tends to become very thin in La Martina’s new Fall / Winter 2018-19 collection. This time the brand has come up with the idea of a multifaceted wardrobe that not only caters the necessitate of comfort and feasibility but also at the same time looks after the urge of style which is a fundamental element in a formal look. Synonym of excellence and style La Martina got his inspiration from the very theme of travel. The idea thus developed was to curate a collection with the spirit of globetrotter so that in any latitude and any situation the aim of personal styling can be maintained and enriched. There are three lines in which La Martina’s Fall / Winter 2018-19 collection comes in -
Lifestyle - Places dear to history are always the best. With a journey between Argentina, United Kingdom and USA: the brand picks up the essence of the pampa look of the Southern American territory and embellishes it in a graphically stylized version of casual, natural attires, only to move forward to pick up the lovely traces of Great Britain’s iconic Mod and Punk subcultures while lastly taking a few points of inspiration from the US polo location that speaks about the patriotic shades of blue, white and red and with a matteric theme and knitted jersey and denims.
Heritage - Another 2018-19 Fall/Winter collection of La Martina speaks about the historic garments of the brand that includes polo shirts and timeless military jackets of the British Guards sector. The main focus of this line is on polo shirts, shirts and knitted sweaters which are lighted by using a wide range of shades of white, navy and burgundy along with warm shades like green undergrowth. The La Martina Heritage line also includes the "Ciudades" polo shirts collection which is a special version of the classic La Martina polo shirt with a personalized reference of the winter resorts of Argentinian, British and US polo tournaments. Along with it, there is also the "Guards" collection that was born to celebrate the never dissolving bond of the United Kingdom and Argentina, strengthened by the strings of Polo and the look of the Royal Family Guards.
Maserati - The Autumn / Winter 2018-19 also highlights an exclusive capsule collection that is dedicated to the idea of Maserati is back. This edition is divided into three macro-themes which draw its inspiration from the workhorses of the Casa del Tridente. The first one is Quattroporte - a classic, formal soul of the collection wrapped in a technical material of dark and sophisticated tones. Second is St. Moritz - being the first stage of the celebrated Maserati Polo Tour, it is a showcase of snow and skiing. Lastly is the Ghibli - the astounding world of shoulder garments, sweatshirts and knitted sweaters that highlight peculiar personalizations and is a symbol of the beautiful partnership that La Martina and Maserati share.
We will not be wrong if we say that the 2018-19 Fall/Winter collection of La Martina is once again the plush reason to ignite within a person the light of sporting spirit.
In the store opening event of the lush brand was many known names of the fashion world. In conversation with LA POLO, Delhi based fashion stylist Ruby Bhatia picks some of her favorite from the new La Martina collection.