LONGINES: AGELESS TIMEKEEPING

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n 1832, in the beautiful lush green town of Saint-Imier, a boy named Auguste Agassiz made and sold pocket watches with crown- wheel escapements. He put on display the watches he made at exhibitions throughout Europe and quickly acquired a reputation. The Longines factory was established in 1867 and is considered a pioneer in watchmaking. With many benchmarks such as creators of hour angle watch, bringing the first watch with automatic winding and hence becoming official timekeeper of the Olympic Winter Games in Oslo in 1952. The company faced economic difficulties with the advent of quartz watches but when the company was integrated with the SMH group, now known as the Swatch group, it gained its position in the watch manufacturing market.

The slogan ‘ Elegance is an attitude’ has not only promoted the products of the company but has inspired many. Each watch collection has its very own style, while remaining true to the timeless elegance that is the core value of the brand. Each watch portrays timeless class and delicate beauty.

Managing diverse collections such as equestrian, sports, elegance, heritage and more, it never runs out of quality. With top-class celebrities like Aaron Kwok, Aishwarya Rai Bachchan, Aksel Lund Svindal, Chi Ling Lin, Giulia Steingruber, Ingeborga Dapkunaite and more as its brand ambassadors, only shows how quality rich the brand is.



One of the contribution of Longines in equestrian field is the ‘Longines Ladies Awards’. The award celebrates women who have consistently performed at the highest level and made a significant contribution to the equestrian industry through their work. It recognizes the success and achievements of women at the very highest level of the global equine sports industry. Longines has been long associated with equestrian sport, dating back to 1878, when it produced a chronograph engraved with a jockey and horse. Used to managing time performances on racecourses since 1881, Longines is popular among many professional riders and jockeys and is continually used to time performances at some of most famous racecourses and equestrian events in the world.

Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. It definitely is the first choice of class that is inspired by elegant and timeless quality.