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Never Judge a Perfume by its Bottle

The Italian luxury fashion house Moschino is famous for the ironic and fun packaging of their products. The most discussed Moschino product is their fresh couture eau de toilette perfume for women

Moschino perfume


Never judge a book by its cover" the truer words have never been said before by anyone, and not just the books but these words are applicable to other things as well, such as people, places or old structures and nowadays even to the fragrances.

The Italian luxury fashion house Moschino is famous for the ironic and fun packaging of their products. The most discussed Moschino product is their fresh couture eau de toilette perfume for women. The fruity fragrance comes in a cleaner bottle.

The founder of Moschino, Franco Moschino took the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious, which creates the ultimate separation of high and low and now Moschino has launched the enhanced version of the perfume in a golden cleaner bottle. Moschino Gold Fresh Couture perfume is said to be the fresh floral-fruity-woody composition that opens with a rich blend of citruses and sweet fruits.

The Golden avatar of the perfume is launched in November 2017 and is the third edition of the original fragrance. The fragrance is divided into three segments the top notes, heart and the base. The top notes consists grapefruit, mandarin, pear, white peach, mango and rhubarb fragrances. The heart has jasmine, lily of the valley and golden orchid. Sandalwood, musk, vanilla, patchouli and akigala wood are the base ones.

It wouldn't be wrong if we modify the quote "Never judge a book by its cover" to "Never judge a perfume by its bottle".