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Ralph Lauren

The story of the man who dreamt to be a ‘billionaire’- Ralph Lauren

16th July 2018

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Ralph Lauren
Ralph Lauren Biography

It all started when he saw his first polo match. Ralph Lauren was exposed to the aristocratic society and was at once attracted by silver, leather, and horses. All of it strikes an inspiration in Ralph Lauren to launch a high-class and elegant brand ~ Polo Ralph Lauren.

In his yearbook at school, Ralph Lauren wrote ‘billionaire’ as his life goal.

Ralph Lauren changed his last name from Lifshitz to Lauren at 16, for he was teased in his school for his name, but that could not stop his vision. Ralph Lauren named his first line of clothing ‘Polo’. This menswear line was drawn from his interest in sports. He started by making colorful, opulent neckties and broad opposition from the narrow once in the market then. This was his first step into the world of fashion. He became the first designer who grabbed a chance to present his collection in Manhattan’s most popular department store, Bloomingdale’s. Ralph Lauren became a pioneer in creating designs for a lifestyle, creating his world where he was the first to appear in his brand's advertisement.

In 1971, it was the first time that the polo player emblem appeared on shirts. It was also the year when Ralph Lauren opened its first store in Beverly Hills, California

Ralph laurn polo ralph laurn biography
Image Credit: National Harbour

Ralph Lauren gained popularity for the cotton mesh polo shirts. These shirts were launched in several colors in 1972 and remain popular to date. Polo Ralph Lauren, which s one name familiar to everyone, plays the center of the fashion empire created by Ralph Lauren. The brand Polo by Ralph Lauren ventures not only in clothing but also fragrances, accessories, and furnishings all for the elite class of society. With his tremendous amount of interest in sports, his company has also sponsored and designed outfits for golfers, tennis players, and the Olympics.

With no degree other than a high school diploma and few business classes, Ralph Lauren took a risk in his life and launched a company under his name. Ralph Lauren started with a small collection of ties to redefine American style. He works towards creating a style that is timeless and inspired by the people around him. The personality of Ralph Lauren as a whole is a lifestyle. His strong appearance and appeal are one of the DNA of the brand. Being the icon and the face of his brand Ralph Lauren lives what he projects.

Ralph Lauren has also made numerous contributions to the field of cancer research. Several campaigns and a research center called the Royal Marsden Ralph Lauren Centre for Cancer Research were opened last year.

 



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