Friday, September 13, 2024

Brand Story: Beverly Hills Polo Club

Established in 1982, this brand is a blend of the luxury and the heritage of Beverly Hills. Beverly hills is one of the most luxurious cities in the world and is the home of some of the most influential personalities of the world consisting of many celebrities and millionaires. Although the brand is based in Netherlands, the name Beverly Hills makes a big impact on the philosophy of the brand.

This is one of those brands that have gained popularity in a short time and managed to define its place as a global brand. Beverly hills polo club gives a feeling of being a part of an exclusive club. The aspirational logo presents strength and has a sporty feeling to it. Polo is a sport that describes royalty and luxury in its own way and Beverly hills polo club captures the essence of this heritage sport.

Beverly hills polo brand originally started as an apparel line but has diversified in both their masculine and feminine fashion lines venturing in collections of accessories, fragrances, sunglasses,footwear, clocks and home décor. They have a whole new range of watches and luggage that are becoming extremely popular. All the products of the brand are focused on being affordable and upgraded to the latest fashion. Most consumers these days are looking for brands that are meaningful as well as affordable. These are the main consumers of Beverly hills polo club and respond well to their campaign themes that endorses personal comfort and confidence of wearing a brand that has value.

Beverly hills polo club sponsored two polo matches in the middle east. These high-profile events were the ABCD Pink Polo Match Nov 2015 and HH President Club Match Jan 2016.

Also read: Pink Beverly Hills Team

 

These events compliment the brand’s image and the inspiration of the brand.

Last Updated: 20th September 2022

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