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t is safe to say that Lady Gaga is all gaga over tiffany’s jewelry and therefore she will be starring in the brand new ad-campaign for Tiffany and Co. In addition to this she is also performing at halftime in the Super Bowl game at houston. In an interview Lady Gaga said, “In New York, you’re born knowing that Tiffany is the best and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewelry.”
Tiffany has been producing the Super Bowl’s Vince Lombardi Trophy for the past 50 years. This makes it all the more apt for Tiffany’s to premiere their new hardware collection at this show. The ad is shot in a ‘legendary style’ to keep in connect with its designs and is captured by none other than David Sims. The look is created by Grace Goddington, the creative collaborator at Tiffany’s.The 60- second ad features Gaga taking off on her own creativity.
The all new HardWare collection is inspired by archival unisex bracelets designed by Tiffany in 1971. They are comprised of 18 karat gold and fine silver. This collection will make its debut online on April 18 and hit the stores on April 28. This campaign will celebrate Tiffany’s 180 years powerful heritage and the modernity of Tiffany’s designs. “Lady Gaga, and her originality, creativity and courage, reflects the spirit of this collection,” Caroline Naggiar, Tiffany Chief brand officer said. This new Chapter in Tiffany’s campaign seems to publicize its brand and reach new heights. The limited collection will also be available for exclusive pre-orders beginning February 5 2017.
