H
aven’t got a chance to visit the Louvre to see great work of art Mona Lisa? No need to worry. You can now see it at your nearest Louis Vuitton store. This French fashion House that was established in 1954 is one of the most versatile brands in terms of their collections.
Louis Vuitton is back with another fantastic collaboration and this time it is with the famous pop artist Jeff(Jeffery) Koons. Koons holds a record for selling the most expensive art by a living artist. His Balloon dog was sold for 58.4 million. Louis Vuitton has never shied away from working with people who create art out of the box. This collection includes work from great artists like-da Vinci, Titian, Rubens, Fragonard and van Gogh. The name of the artist is written on their piece of art in metallic gold on each bag. The idea behind this collaboration was to use the right materials, textures, colours and create something desirable.
There previous tie ups have been with Takashi Murakami, Richard Prince, Yayoi Kusama and Stephen Sprouse. Koons would be the biggest name till date.“Each bag is a piece of art “said Jeff Koons while talking about the collaboration in an interview. Each iconic painting is featured on Louis Vuitton bags like the speedy, the keepall and the neverfull. The Italian Brand has gone lengths to make this collaboration the most unique one. Jeff Koons Initials along with that of LV Monogram is something the brand has never done before. Also, Koons signature – the inflatable rabbit replaces the typical tag and the Key chains.
There are indications of further ventures with this collaboration. This artistic line was launched on 28th march in some selected Louis Vuitton stores only.
