P
ure London is the UK’s leading exchange fashion purchasing event, speaking to womenswear, menswear, footwear, accesories and youthful mold. The show offers purchasers from UK and worldwide independents, products, retail establishments, etailers and mail arrange, the chance to find accumulations propelling for the season ahead, go to catwalk appears and get notification from their associates and other industry specialists in important classes and workshops. Pure London is an Ascential occasion.
Guests to Pure London in February can expect a one-stop goal for sourcing new and selective accumulations for AW17, with more than 350 brands adding to the assorted line-up surprisingly. Fashionforward, premium and developing brands crosswise over womenswear, menswear, footwear and adornments will be introduced under one rooftop from 12-14 February 2017 at Olympia, with many displaying only at the show. Womenswear will assume control over the Grand Hall, playing home to contemporary and way of life accumulations, rich event wear and pined for creator pieces from a large group of worldwide brands.
New to the show, present day and cutting edge styles can be normal from Pure Premium brands Oilily, Shahin Mannan, Demoo, Elemente Clemente, House of OGAN, Vone, Syomir Izwa Gupta, Kraken Counter Couture, LIZA VETA and Christina Christou. Appeal and Aspire segments will offer a similarly mixed grandstand of new womenswear brands, including Who’s That Girl, MINSPRI PARIS, Dieuanh, Closet London, Freequent, Gygess, NYDJ, and DESPINA TOUNTA. Youthful mold segment Spirit will offer on-pattern and road style accumulations for short and forward request, with first-time exhibitors including night and gathering wear mark Comino Couture, denim masters Zac + Zoe, Parisian streetwear mark Sixth June, and defiant LA-based name Iron Fist. Dutch brand Colorful Rebel will convey added cool to the show with its closet basics embellished with lively prints, trademarks and other one of a kind subtle elements. Design staples will likewise be introduced by big name drove etailer Daisy Street, whose developing gathering gives reasonable, polished outfits that move with the patterns. A committed Athleisure area will likewise arrive at Pure London in February, offering looked for after activewear from brands, for example, PureLime, Miss Runner, Jilla Active, Dock&Bay and ELLE Sport; while Pure Man will keep on flourishing for AW17 with more than 100 menswear exhibitors effectively affirmed.
Norwegian form mark 150 Yards Ahead and Italian-made pant name Berwich will show surprisingly, with Arstides Vanis, Telm London, Roberto Ricci Designs and Suedebird all to be found in the exceptional “Idea” region, new for 2017. Venturing into AW17 in style, French Sole will make their Pure London make a big appearance with their accumulation of exemplary expressive dance pads, while high quality veggie lover footwear mark Collection and Co will join present day styles with moral materials. Joe Browns, PINAZ, Eirene and Alice X Global will likewise join the footwear line-up. Pure man prospers and dispatches new “Concept” area.
Pure Man is broadening its offering for 2017, with the February occasion set to welcome more than 100 energizing handpicked universal menswear accumulations. Menswear non mainstream players, and those hoping to acquaint a new menswear offering with their stores for 2017, will have the capacity to source the most recent in men’s clothing, footwear and developing brands, with traverse purchasers profiting from the show’s prime area nearby Pure womenswear. February will likewise observe the dispatch of Concept, a fresh out of the plastic new premium area lodging specialty marks in a fly up environment, the greater part of which will show interestingly. Among the line-up is Carrera Jeans, who will show their legacy line of denim close by different pieces roused by directional patterns for AW17. Esre Denim will disclose their most recent scope of mold meets-work clothing, while London-based Greek planner Aristides Vanis will introduce his eponymous gathering highlighting strong, eye-getting prints.
