In addition to being a buzzing metropolis adorned with cascading skyscrapers and vibrant culture, Seoul is a sanctuary for skincare aficionados. World-famous for its cutting-edge cosmetics and rigorous skincare regimens, the city provides an immersive experience for those looking to discover the secret to flawless, glowing skin.
South Korea has reinvented beauty standards by highlighting the importance of hydration and luminosity. Over the years, K-Beauty has become a world-renowned phenomenon, with Seoul as its epicentre. Numerous skincare shops line the city’s streets, providing an overwhelming selection of products for all skin types and concerns.
Among the most premium beauty procedures in Seoul is Korean BB Glow, a semi-permanent foundation treatment gaining a global reputation but remains most authentic in its origin. This process gives the face a smooth, radiant shine that lasts for months by microneedling a pigmented serum into the skin. The ChunGHwa Facial is another rare treatment that makes use of ChunGHwa, a traditional Korean herbal mixture that is well-known for its anti-inflammatory and brightening effects.
This facial is renowned for its capacity to deeply hydrate, detoxify, and revitalise the skin using uncommon elements that have been a part of Korea’s royal beauty rituals for ages. It is exclusively offered in a small number of upscale clinics, such as the Whoo Spa in Gangnam. These treatments immerse guests in Korea’s rich cultural legacy and provide an experience that goes beyond skincare.
Myeong-Dong’s Magic
If you’re a beauty lover, Myeong-Dong is the place to be. This bustling neighbourhood is filled with countless skincare stores, all stocked with the newest K-beauty merchandise. Everything from sheet masks and serums to the newest technology for beauty is available here, all beautifully designed shop fronts that beckon you inside.
In Myeong-Dong, brands like TonyMoly, Etude House, and Innisfree are simply the tip of the iceberg. However, the in-store experience is what really makes this region unique. Numerous stores provide free skincare consultations during which professionals determine your skin type and suggest the finest products based on your requirements. You may immerse yourself in the world of K-beauty and discover new goods during this fun and educational personalised shopping experience.
Myeong-Dong also offers a range of skincare vending machines filled with miniature items, which are ideal for testing or travelling and for those wishing to try something genuinely unique. It’s a convenient yet interesting experience that demonstrates Seoul’s creative approach to beauty.
Luxury Skincare at Sulwhasoo Flagship Store
The Sulwhasoo Flagship Store in the centre of Gangnam provides an unmatched experience for those seeking luxury. Thanks to Sulwhasoo, skincare aficionados now have a haven. The brand is recognised for its high-end products that combine traditional Korean herbal medicine with contemporary technology.
The store is a design marvel due to its calm atmosphere and painstaking attention to detail. Enjoy the brand’s hallmark treatments here, like the 120-minute Timetreasure Honour Treatment, which uses red pine extract, well-known for its anti-ageing benefits, to revitalise the skin.
The Sulwhasoo experience stands out for its holistic approach to beauty. Treatments begin with a traditional tea ceremony, followed by thoroughly evaluating your skin’s health. The treatment is a sensory experience that leaves your skin feeling renewed and glowing by fusing powerful herbal compositions with massage methods.
Korean Hanbang Clinics
Seoul’s Hanbang clinics provide an in-depth experience of Korea’s long history of herbal medicine for those looking for a more conventional approach to skincare. Many K-beauty products are based on hanbang or traditional Korean medicine, but using it in a professional setting elevates the experience to a new level.
The Chaum Wellness Centre in Cheongdam-dong is one of the most well-known Hanbang clinics in Seoul. This opulent clinic offers customised skincare treatments that address everything from acne to ageing by fusing cutting-edge medical technology with age-old natural remedies.
The Beauty of Customisation: Lee Ji Ham (LJH) Skin Clinic
The Lee Ji Ham (LJH) Skin Clinic in Apgujeong offers personalised skincare products made to fit your skin type. Established by a dermatologist, LJH provides a thorough evaluation of your skin using cutting-edge diagnostic equipment, followed by a personalised treatment plan that could involve targeted serums, chemical peels, facials, and laser treatments. LJH stands out for its emphasis on medical-grade skincare, which combines clinical accuracy with the opulence and indulgence that are the hallmarks of K-beauty.
Dive Into Korea’s Ultimate Family Spa Experience: Aquafield Goyang
Ever heard of a spa for all ages? Introducing Aquafield Goyang, a unique spa and waterpark that challenges the notion that wellness retreats are only for adults. Established in Starfield City in 2017, this venue transforms relaxation by merging revitalising spa features with energetic recreational areas. Imagine floating along a lazy river or relaxing in rooftop hot tubs while your kids enjoy exhilarating water slides made just for them.
Whether you’re looking for tranquillity or a lively family outing, Aquafield guarantees an exciting experience suitable for everyone.
At Aquafield, the focus isn’t just on fun but also rejuvenation and healing. Aquafield’s Jjimjil spas enhance the classic Korean sauna experience with eight different wellness rooms, each providing its own set of advantages. From the serene Charcoal Room, recognised for its ability to balance pH levels and detoxify the skin, to the Himalayan Salt Room, which boasts mineral-rich, air-purifying qualities, every part of this spa is crafted to rejuvenate both your body and mind.
For those seeking an elevated experience, Aquafield presents premium therapies that integrate traditional Korean healing techniques with contemporary wellness practices, such as the Clay Room’s comforting warmth or the Steam Room’s aromatic serenity, where every breath feels like a journey toward renewal. The resort distinguishes itself by effortlessly combining wellness with leisure, accommodating every family member with waterpark fun to peaceful rejuvenation in serene spa areas. This equilibrium beautifully embodies the K-beauty philosophy, highlighting the importance of inner balance and outer radiance. Whether it’s detoxification, stress relief, or indulging in a lavish day with family, Aquafield Goyang redefines relaxation in the centre of Seoul.
