India’s royal heritage is set to shine globally through a unique blend of sports and fashion. A key supporter of Polo, U.S. Polo Assn. named His Highness Sawai Padmanabh Singh, affectionately known as ‘Pacho,’ as the Global Ambassador, collaborating to create a collection that elevates wardrobes with regal charm. La Polo attended the exclusive launch event held at the City Palace, Jaipur.
The collection, inspired by Jaipur’s royal legacy, celebrates the city’s polo tradition and the cultural richness of the historic City Palace. Announced with a campaign themed “Born to Lead, Born to Win, Born to Play”, it embodies the spirit of sportsmanship and heritage.
Each design tells a tale of the city’s exuberant and vibrant culture, honouring the architectural marvels and motifs of the City Palace. The designs also showcase the iconic Panchranga flag, an integral part of Rajasthan’s cultural identity. This capsule collection will debut in the Autumn-Winter 2024 season, emphasising the rich fabrics, including the Zardosi crest detailing and the design aesthetic fusing classic U.S. Polo Assn. And the essence of Jaipur.
His Highness Sawai Padmanabh Singh’s name has become synonymous with Indian polo due to his fervent contribution to and promotion of the sport. So this partnership felt like a match made in heaven, given the legacy of the brand and the spirit of polo embodied in the young Maharaja. His personal style shines through in every element, from the colour tones to the luxurious textures, making each piece a bespoke statement, adding to its timeless flair. “U S Polo Assn. has been the biggest promoter of polo around the world. With this association, the brand and I hope to bring the story of polo in India to the forefront. The collection and the campaign both reflect not only my personal style but also my passion for polo and horses, including the indigenous Marwari horse of Rajasthan. Together, we hope to take the sport to new heights.” His Highness Sawai Padmanabh Singh says.
The event was adorned with polo motifs and traditional Rajasthani emblems. Preeti Singh from La Polo felt that it was a regal affair that celebrated the sport in all its glory. She says, “The U.S. Polo Assn. x His Highness Sawai Padmanabh Singh Collection launch at the City Palace was an impressive showcase, with a great blend of polo players and Marwari horses adding a unique touch to the event. The venue’s grandeur provided a fitting backdrop, making it a standout experience for the evening.”
Bollywood celebrities like Disha Patani, Palak Tiwari, Taha Shah, Aditya Seal, and Vedang Raina, along with many influencers, attended the event, highlighting the growing potential of bringing polo into mainstream pop culture.
This collection will be available in in select stores across India, uspoloassn.in and exclusively on Myntra this autumn, where the admirers of this collection will have the opportunity to be part of a slice of history that is strung with a contemporary flair.
