F
rom experimenting with the pastel colored eyeshadows of MAC in the nineties to scraped-back ballerina bun and neutral-toned make-up mac at the Grammys 2015, the false set of lashes on the red carpet and having a red lipstick to her name that gives tough competition to Ruby Woo, Rihanna has always been the wildcat attention seeker.
Rihanna has collaborated with brands like MAC (Viva Glam lipsticks, the RiRi Hearts collection and the Manolo Blahnik collection), Puma and she also has seven fragrances to her name produced by Parlux Ltd. The singer who’s all about high-impact colors, throwback moments and bad girl makeover is making waves everywhere from street style to the runways, and is surely having us daydreaming about the products that are going to take up a very important space in our makeup bags.
Fenty beauty by Rihanna announced by LVMH recently “is a beauty rocket ship that will appeal to a huge and diverse global audience”says , David Suliteanu, the chief executive officer of Kendo.
Under a new Instagram account named ‘Fenty Beauty Cosmetics’ Rihanna posted a picture giving a glimpse of the brands product line with the caption: “This holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall. Stay tuned for more.”
Last year the singer also launched a beauty agency, Fr8me, with partner Benoit Demouy. The Los-Angeles-based firm assists makeup artists, hair stylists, manicurists and stylists in booking advertising campaign, editorial and commercial work. Rihanna herself has been known to find hair and makeup artists via social media, but turned to long term collaborator Yusef Williams for her 2016 Vogue cover.
With a myriad of successful collaborations under her belt in the field of cosmetics, Fenty beauty by Rihanna “The New Generation of beauty” has racked up 64k followers already since her first post.
