Lifestyle | Pleasure
8th September 2018
Managing Director Michel Loris-Melikoff offers a preview of innovations at Baselworld 2019.
Baselworld, the world’s most important trade show for watches, jewellery and gemstones, announces numerous innovations for 2019.The show which will be held from March 21 to 26, 2019 will be more luxurious than last year. Michel Loris-Melikoff, who became Baselworld’s new Managing Director on 1 July 2018, likewise confirmed that the transformation of Baselworld from an order platform to an attractive marketing, communications and events platform will be prioritized in 2019
Loris-Melikoff says: “Numerous new formats and ideas will be presented and implemented.” Mr Loris-Melikoff is new as the head of Baselworld but he has no doubts for the upcoming Baselworld event and has new and fresh concepts for 2019 Baselworld. He says, “The feedback that my team and I have received from the industry about our ideas for the coming year has been very positive and bookings are likewise developing better than last year.”
Baselworld, the world’s most important show for watches, jewellery and gemstones, had to be shut down early in 2018 because of its level of success and limited area. Mr Loris-Melikoff has ensured this year will be a lot more successful. When asked him about specifics at Baselworld 2019, he said “An important goal is to strengthen the jewellery area. That’s why it will be much more centrally positioned in Hall 1.2, where it will also have a genuine visitor magnet: A Show Plaza with a spectacular 240° catwalks.
There will be three live shows per day on the catwalk, which can also be used for events in the evenings. “The Loop “will offer several new catering options directly in Hall 1.1. The independent watchmakers of “Les Ateliers” likewise get a new stage: they can now be found in Hall 1.0 South. “
Big and luxury brands like Hublot, Swarovski, Tissot, Gucci, Rolex, Tudor, Blancpain, Tag Heuer, Harry Winston, Messika, Graham which were the talking point at last year’s Baselworld will be displayed this year with many more additions to them.
Baselworld: Catering, overnight stays, stand fees, admission prices: these have long been a bone of contention for many people. He agreed to this and has proposed for a solution, “That’s true. Expenses crossed the pain threshold for many people in past years. That’s why we intend to sit down at a table with all participants and find a satisfactory solution. Our negotiations with hoteliers and restaurateurs make it clear that this will succeed. With regard to stand rentals, we have already modified the fees in past years and we’ll continue to modify them selectively in 2019 to reduce expenses for our exhibitors. We’ll likewise rethink the admission prices and adjust them downward, if possible.”