3rd October 2018| Delhi, India
It’s time to breath the preppy luxury of America in the Asian air as iconic fashion and polo brand Polo Ralph Lauren takes its first step in India with its new DLF Emporio store.
In collaboration with the country’s leading fashion retailer - Aditya Birla Fashion and Retail Limited (ABFRL), Ralph Lauren announced the opening of its first ever store in India - Polo Ralph Lauren. Inaugurated in the country’s capital, ABFRL and Polo Ralph Lauren is soon to open more stores in India. The store serves as a home to Polo Ralph Lauren’s iconic range of men’s and women’s wear along with accessories. As the season of Fall is here, the Ralph Lauren 2018 Fall collection has a blend of both American and English style. Be it a city-worn leather or a sophisticated tweeds, Polo Ralph Lauren has it all represented in an easy, energetic style – free-spirited and cool. Also, with a combination of Ivy League classics and All-American sporting looks, the sportswear range showcases the one-of-a-kind vision of stylish, timelessness and appeal.
With eye-pleasing interiors,the store brings the lively spirit of the brand and evokes an easy American elegance in the Indian culture. Antique furniture, vintage treasures and a rich palette of colors and textures create a warm and welcoming space reminiscent of an East Coast country home. Speaking on the first Polo Ralph Lauren store in India, Mr. Sathyajit Radhakrishnan, President- International Brands, Aditya Birla Fashion & Retail Limited (ABFRL) commented “The Ralph Lauren brand has always been synonymous with timeless heritage and iconic sophistication. Polo Ralph Lauren is the oldest brand in the portfolio and continues to be top-of-mind in the luxury casual and sportswear market. The iconic brand has been long recognized and embraced by the discerning Indian and we are delighted that in its 50th anniversary year milestone, we are bringing it to the country. We are also eager and excited to be growing the brand presence here with the soon to launch Ralph Lauren store at The Chanakya, New Delhi.”